For years, estate agents have been told the same thing: "Work your database more."
It's become one of the most repeated pieces of advice in the industry, often delivered with the implication that the opportunity is obvious and the only barrier is effort.
But that framing misses a more uncomfortable truth.
The latest research by London lettings and estate agent, Benham and Reeves, has revealed a stark disparity in asking prices depending on how extensively a property is marketed, with homes listed using four photos or fewer priced almost £80,000 lower on average than those benefiting from five or more images.
Benham and Reeves analysed current for-sale listings across England,...
