OneDome's TV Campaign, "The New Way" Exceeds 1 million YouTube Views

OneDome, the housing and fintech company building the Operating System for homebuyers, has announced that its first television advert, "The New Way," has achieved over 1 million views on YouTube since its launch in May. The rapid uptake underscores a growing consumer appetite for a more integrated and digital-first approach to buying and selling property.

The advertising created in partnership with its agency, Stagwell, marks OneDome's first TV campaign. The advert taps into a cultural truth that resonates deeply with British homebuyers: buying a home remains one of life's most stressful and emotionally draining experiences, shaped by generations of war stories about complexity, delays, and uncertainty.

The creative reframes homebuying through generational anxiety — showing how a simple conversation about an accepted offer can trigger the horror of past experiences. The campaign contrasts this with OneDome's New Way – the driven alternative - positioning the brand as the modern solution to an outdated system.

"Crossing the million-view mark on YouTube is a clear indicator that the message is resonating with the public," Babek Ismayil, CEO of OneDome noted.

"The viral trajectory of "The New Way" suggests that consumers are actively seeking clarity and efficiency in a market often characterised by paperwork and lengthy chains."

Backed by OneDome's £7.5 million media-for-equity partnership with Channel 4, the campaign introduces the company's flagship HomeBuyer Service — the first solution of its kind in the UK, designed to bring together mortgage advice, conveyancing, surveys, and transaction support into one coordinated experience.

OneDome's success indicates that its integrated model and bold marketing strategy are well-positioned to capture the attention of every generation that values speed and transparency - offering The New Way to buy a home.