Reapit webinar highlights the untapped potential of agentic AI in the property industry
Reapit, a leading provider of property software for estate agencies, hosted its highly anticipated "Beyond the Basics" AI webinar on Thursday, 24 July, outlining the next chapter in AI's transformative potential for the property industry.
The webinar, attended by over 350 property professionals looking for practical answers in a fast-moving space, followed Reapit's recent announcement of plans to launch Reapit AI (RAI), its upcoming next-generation AI assistant, due for release in early 2026.
Automation vs generative AI vs agentic AI
Led by Product Directors Kelly Mullins and Kieran McGurk, the session explored the benefits agencies can deliver for their teams and customers in moving from traditional automation to generative AI and agentic AI.
"AI today is not just about replacing repetitive tasks with automation," said Mullins. "And its potential goes beyond today's generative AI, which relies on public or prompt-entered data to spot patterns and provide answers. Agentic AI learns continuously and can make decisions and act without being prompted."
Unlike automation, which follows static rules, agentic AI can be embedded into business systems to make goal-oriented decisions in real time, she added. "Within defined guardrails, it can even act on behalf of agents, freeing them up to focus on relationships, deals, and customer service."
Mullins illustrated the difference using a tenant's maintenance request. An automated system might send a template response and notify the property manager. Agentic AI would understand the request, assess urgency, create a works order, and contact a contractor, moving from reaction to secure, informed action.
AI's role in industry evolution
The webinar answered questions submitted by registrants from across the UK property sector, ranging from data privacy and compliance to practical use cases and Reapit's own AI roadmap.
Attendees' questions were focused on:
- The changing role and ongoing relevance of agents in an AI-enabled industry
- What aspect of sales, lettings or property management has the most to gain from AI
- The benefits agents can deliver today, using existing Reapit AI and automation features
- AI's potential for specific functions like lead nurturing, maintenance, client communications, and helping agents prepare for new regulatory changes like the Renters' Rights Bill
McGurk emphasised that Reapit's approach to AI is built on trust, transparency, and industry-specific knowledge.
"AI should support agents, not replace them. We're also not building generic tools, but AI that understands estate agency, from valuations to lettings, compliance to customer care."
He also addressed safety concerns. "Given current concerns about consumer privacy and enterprise data security, we recommend using only enterprise-grade AI tools and providing thorough training on responsible use."
Meet RAI
To give agencies a glimpse of what's coming, the session outlined the approach Reapit is taking in building its own embedded AI assistant, RAI, within the platform. Rather than training its model on generic scraped data, RAI will be based on a client's specific workflows and powered by the client's data, with no data shared between customers. This means RAI will be capable of delivering context-aware, brand-safe, high-impact assistance to agents that generic tools simply cannot match.
More details about RAI will be announced later in 2025.
